blog.insights
SEO with WordPress (Yoast and RankMath)
Lots of people with websites or looking to get one have come across WordPress, one of the best content management system currently. One of the many very important questions these people ask is if WordPress is good for SEO. WordPress has earned a reputation to offer a...
SEO and Google Ads, How Google Ads should educate SEO
One of the most important ongoing debates is about which best works for a business between SEO and Google Ads (pay per clicks or PPCs). It is widely known that SEO drives organic traffic to a site, which is better ranking than PPC. This might be misleading somehow as...
The ongoing benefits of using Analytics & Insight
Once your digital marketing strategy is finalised and your online marketing campaigns are underway, that doesn't mean that the work is done. In many ways it's just getting started! Here at We Are Web, a key feature of any digital marketing campaign we manage is that...
Making use of Outreach & Digital PR
To boost awareness of your brand within a specific industry, there is great value in using a digital PR and outreach strategy to gain as much media coverage as possible, tracking down opportunities that will bring you into trending discussions on the web. Here at We...
Building the right Digital Strategy for you
Here at We Are Web, we’re focused on creating strategies that pinpoint and invite the most valuable visitors and leads to your business. For us, this means much more than just creating, distributing and sharing content online. As a growing business, you should have a...
How does Link Reclamation work as part of an SEO strategy?
Healthy links are a key part of the SEO success of your site. Whether they’re within your site direct outward, or interlinking within our site, or external links pointing back to your site, you’ll want to ensure that none of those links are broken, misdirected,...
The value of Persona Analysis as part of a marketing plan
Putting together a winning content marketing plan requires in-depth knowledge of your potential clients. By conducting a thorough Persona Analysis, we’re able to establish exactly who your buyers are; their needs, motives and purchasing patterns. The in-depth findings...
Finding the right Digital Marketing for your sector
We understand that when it comes to finding the right web design and digital marketing, there’s no such thing as a one-size-fits-all model. Here at We Are Web, we tailor our range of digital services to your exact company needs, with experience and insight into many...
What I’ve learnt from balancing work and parenting in lockdown
There are stay-at-home mums, working mums, but now we have stay-at-home working mums! This is my new life! Everyone I have spoken to has had their own personal ‘coronacoaster’ journey. The sense of community has been wonderful to see, with neighbours pulling...
Will the live sports lockdown see marketers switch to e-sports?
There are countless impacts of the current Covid-19 pandemic across the globe, but one industry that has been forced into almost total shutdown is that of professional sports. The majority of professional sports team across the world have seen their activities...
How to build the ideal marketing campaign on LinkedIn
From a general social interaction perspective, LinkedIn may not be as popular as the other major social media platforms, but from a Business-to-Business perspective, it has the potential to be the most effective of all the social platforms. We have experience in...
Digital Agency vs Lead Gen: Why a Digital Agency is best for you
In an increasingly congested and competitive digital marketplace, it can be difficult to wade through all the sales messaging and determine which type of digital service provider could work best for you and your business. In general, they fall into two main...
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