Paid Ads | PPC Liverpool

The cost to run a paid ads campaign can very hugely and is based both on the cost to setup and maintain the campaign as well as an additional Ads budget.

Paid Ads are split into two different payment and display types, the first being "auction". This is where you are bidding against other businesses for a specific keyword or search term.  The cost of how much you pay is then based on a cost per click basis, which can vary dramatically based on how competitive the keyword or terms you wish to target. Once a budget is set within the platform then the ongoing cost per click is deducted usually based on a daily or mothly budget allowance.

The second type of campaign is pay per impression. This is different from an auction as you are now paying for every time your ad appears (per impression). this again is usually based on a daily or monthly ad budget and the amount per impression is deducted as a result.

Both types of campaign have their advantages and disadvantages but both offer comprehensive targeting and flexibility in how your campaigns are setup and how they target your prospective customers. To learn more about how Paid Ads campaigns work, please feel free to reach out and we can discuss it in more detail on a call.