Search Ads, Display Ads, Responsive Ads, Google Shopping
The first step in any Digital Marketing and Google Ads campaign is to understand who it is you are trying to target, what they are likely to search for and where. This helps determine the best Google Ads campaigns to use.
The structure of campaigns can be crucial in ensuring you target the right audiences and avoid keyword cannibalisation. There are way too many aspects to explain here, so will leave it as "its very important" and explain further below.
Without monitoring the performance of the campaign through data analytics setup on your website, you will struggle to understand how your campaigns are performing. Google also uses this data to optimise your campaigns, adjusting its approach based on how people engage with the Ad and Web page.
One of the biggest benefits of Google Ads is its immense reach. Google processes over 3.5 billion searches per day. That's a lot of opportunities for your ad to be seen by potential customers. It's like having a billboard in the busiest part of the city, except this city is the entire internet.
But Google Ads isn't just about quantity, it's about quality too. With its advanced targeting options, you can ensure your ads are seen by the right people at the right time. Whether you want to target dog owners in Liverpool or left-handed golfers in London, Google Ads has got you covered.
Another major benefit of Google Ads is its cost-effectiveness. With its pay-per-click model, you only pay when someone clicks on your ad. It's like having a shop where you only pay rent when someone walks in the door. This ensures that every penny of your advertising budget is well spent.
Google Ads also offers unparalleled measurability. With its detailed analytics, you can track everything from the number of clicks and impressions to the number of conversions and the cost per conversion.
Google Ads is incredibly flexible. Whether you have a small budget or a large one, you can use Google Ads. You can start, stop, pause, or adjust your campaigns at any time.
The challenge, with any marketing campaign is the initial research, without the knowledge about your audience you may struggle. As good a Google Ads is, it isn't psychic, well not yet anyway.
Navigating the world of Google Ads can feel a bit like being a sailor lost at sea. There are so many elements to consider, from keywords and bids to targeting and analytics. It's enough to make even the most seasoned business owner feel a bit seasick. So yes you could do it yourself, but be warned there is a steep learning curve which can also be costly. But fear not, a professional Google Ads agency such as We are Web can be your lighthouse in the storm, guiding you towards successful advertising campaigns.
One of the biggest benefits of using a professional Google Ads agency is our ability to deliver real results. We use a data-driven approach to test, learn, and optimize your campaigns, driving more leads and sales for your business. It's like having a personal trainer for your Google Ads, pushing you towards your advertising goals.
We appreciate, that CRO can sometimes be expensive which is why we offer a range of services that allow your business to benefit from our expertise.
We have been designed websites for a long time and our web design agency offers a range of website options as well as full end to end Conversion Rate Optimisation programmes, as well as Website audits you can implement yourself and more. Review below some of our services that can help you gain better return on investment from your website.
“With over 30 years collective experience across various industries, We Are Webs team of experts, are uniquely positioned to help your business grow”
