After several deep dive sessions exploring both their ideal audience and product offering, we built multiple Lead generation funnels which captured inbound traffic and leads, delivering them into a back end CRM system. We were required to monitor and capture and wide range of data, so Moixa could perform full analysis on their market segmentation.
Over time the funnel progressed into an SEO campaign where as well as driving paid traffic to the initial landing page, we also ranked the same page on Google.
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