Web Design 

In terms of an effective website, one of the key factors you should consider is the User Experience, commonly known as UX. But what exactly is UX and why is it so key to a website’s success?

In this page, we’ll give you a short summary of what UX is, why it is so important, how UX web design works and also share a little of our process in terms of considering UX in our web design. We’ve designed for sites across a wide range of industries and always ensure that we consider the ideal user journey for each client.

     Why is UX so important?

Given how hard it is to get users onto your site in such a crowded online marketplace, it’s vital that you make a good first impression with as many visitors as possible.

There are many ways to do this, from the visual quality of your site design, to your lead messaging, to the overall power of your brand itself, but a key complement to all of these factors is the User Experience, or UX, offered by your site. This is all about making the user’s journey through the site as clear and enjoyable as possible; responsive design, clear calls to action, strategic internal linking and a range of other factors which help guide the user.

moixa web page

What is UX-focused
website design?

The beauty of good UX web design is that it doesn’t have to take away from the visual quality, or the lead messaging, of a website in any way. If anything, good UX only accentuates these qualities.

Good UX-focused design considers each and every factor related to a user’s journey through a site, from the size of different elements on a page, the colours of buttons, any rollover effects as a user runs their mouse, trackpad or finger across a page, as well as factors such as animations and autoplay videos.

The best UX web design also understands that a one-size-fits-all approach across different user platforms is no longer good enough to cut it if you want to engage your audience as effectively as possible. You’ll also want to consider how the UX of your site may operate a little differently between desktop, laptop, tablet and mobile.

In short, if the quality of User Experience is the difference between a visitor clicking away from your site within seconds, or staying on your site long enough to become a customer/client/subscriber, it really is worth getting it right.

ipads webdesign

How do we design 
our sites for UX?

UX web design is a key area of expertise for our team, with the ability to offer a personalised service from site to site and even platform to platform. We’ll be able to sit down with you, identify your target audience/s and then factor that insight into providing the ideal user journey for those target users.

It goes without saying that each and every one of our web design projects looks great, but allied with that signature visual style is a really intuitive set of design principles that gives your site smart and highly responsive UX design.

If you want to know more about what we’ve done in terms of UX web design, you can take a look at the Our Work section to browse some of the websites we’ve produced for other clients. Once you’re ready to discuss your own design needs, you can contact our team directly to let us know what you’re looking for.  

ipad webdesign icit

case studies.

Our Track Record

We’ve put together a collection of stories on the work we’ve done for a varied group of clients over the past year or two. When it comes to giving you a taste of the results we could achieve for you, the best way is to hear a little about what we’ve achieved for others. Take a look and get in touch.


SEO with WordPress (Yoast and RankMath)

SEO with WordPress (Yoast and RankMath)

Lots of people with websites or looking to get one have come across WordPress, one of the best content management system currently. One of the many very important questions these people ask is if WordPress is good for SEO. WordPress has earned a reputation to offer a...

SEO and Google Ads, How Google Ads should educate SEO

SEO and Google Ads, How Google Ads should educate SEO

One of the most important ongoing debates is about which best works for a business between SEO and Google Ads (pay per clicks  or PPCs). It is widely known that SEO drives organic traffic to a site, which is better ranking than PPC. This might be misleading somehow as...

The ongoing benefits of using Analytics & Insight

The ongoing benefits of using Analytics & Insight

Once your digital marketing strategy is finalised and your online marketing campaigns are underway, that doesn't mean that the work is done. In many ways it's just getting started! Here at We Are Web, a key feature of any digital marketing campaign we manage is that...



0151 321 2320

25 Goodlass Road, Speke, Liverpool, L24 9HJ

Want more information?

Our team would be happy to help and advise you on your new projects

One of the team will be in contact shortly