Creative Play, as one of the leading custom playground designers and installers in the UK, arrived to us as a company with a strong track record and a highly creative brand. They tasked us with increasing their online presence so that more people could see the quality of their range of playground equipment options.
“The team at We Are Web have done everything we’ve asked of them, helping us to achieve a major increase in the amount of business we bring in through our website.”
Director, Creative Play
The long-term objective was for Creative Play to generate more traffic, leads, and ultimately sales, directly through their website. The website benefited from an in-depth SEO strategy, including edits to site structure and content. Keyword rankings saw a major increase, for example the keyword ‘playground equipment’ going from position 45 to regularly being in the top 5.
We also added a range of design features to the site to improve the user experience, including a bespoke quotation system, a playground builder tool and the ability for a user to search case studies by location to find examples of nearby Creative Play projects.
increase in annual organic traffic
increase in annual digital leads
increase in PPC conversions
Our Track Record
We’ve put together a collection of stories on the work we’ve done for a varied group of clients over the past year or two. When it comes to giving you a taste of the results we could achieve for you, the best way is to hear a little about what we’ve achieved for others. Take a look and get in touch.
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