blog.insights
How to make sure your website is optimised for Mobile SEO
With over 60% of all online searches now happening on mobile phones, it’s quite simple; if you’re not optimising your website and content for mobile, then you’re going to lag behind. We have extensive experience on building websites that are fully responsive for...
The basics of building a good SEO strategy
The aim of any good SEO strategy should be to find solutions that will help you to generate quality leads, helping to increase revenue for your business. This is largely achieved through making sure both your on-page and off-page SEO is optimised to have you ranking...
When should you make use of local SEO?
When it comes to getting the online placement you want, the idea of getting to the number one spot on Google can often be a little more nuanced and complex than it may seem on the surface, this process is referred to as local SEO. To be really effective in terms of...
What are the main benefits of Email Marketing?
Email Marketing is one of the most powerful tools in the digital marketing playbook. Its generally used for developing a loyal brand following. It allows you to send specific email campaigns directly to the people who may want to know what you have to say on company...
The value of research in Web Design and Digital Marketing
A fully effective website should be purpose-built to appeal to potential customers through both the website design and its content. Even more so in these times of Pandemic! (McKinsey) We’ve worked with an array of businesses to successfully optimise their website and...
How to build a B2B Marketing strategy that works
B2B marketing is all about gaining recognition within your specific industry and selling your brand as a staple product. If you specialise in selling goods and services to other businesses, then you’ll know how important it is for your business to be seen and heard...
The benefits of investing in CRO for your website
Driving traffic to your site is pointless unless you convert visitors into paying customers. By using CRO (Conversion Rate Optimisation), our team have the ability to improve the user experience of a client's site and allow them to get the most from their website’s...
How to create a strong Google Shopping campaign
If you’re an online retailer, Google Shopping is a highly-effective way to generate sales and drive traffic to your e-commerce store. You may, however, be wondering exactly how to get the most from the platform. We can help with this, but to show you a little bit of...
The secret to a good Google AdWords campaign
You'll likely be aware that Google has become the byword for what it means to search for something online. With around 1.2 billion regular users making over 3.5 billion searches a day, it equates to over 40,000 per second! In the UK, over 90% of all online search...
Choosing your Content Marketing Agency
We understand that as you look across the range of content marketing agencies online, many of them will claim to be the right choice. So, what makes us the right fit? We Are Web is a content marketing agency with data-informed digital marketing services. Our team of...
Building your ideal Content Marketing plan
Marketing your content is all about reaching your desired audience with messages that are going to grab their attention and create a connection. It’s vital to work out not just what you want to say, but how you need to say it and who you want to listen. You might...
How to make the most of Content Advertising
Content Advertising is one of the most effective ways to continually connect with new consumers and get your brand out there. While today’s consumers may switch off at traditional sales talk, Content Advertising will allow you to advertise your brand in a more refined...
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